title: “adidas Posts Record \u20ac6.74 Billion Q2 as World Cup Kits and Originals Power Growth” seo_description: “adidas posts a record \u20ac6.74 billion Q2 revenue, up 14% currency-neutral, powered by FIFA World Cup kits and Originals as it lifts its 2026 outlook.” seo_tags: [“adidas”, “Q2 2026 results”, “footwear revenue”, “Originals”, “FIFA World Cup 2026”, “sportswear”] seo_slug: “adidas-record-q2-revenue-2026”<\/p>\n
adidas has delivered one of the strongest quarters in its recent history, posting a record second-quarter revenue of \u20ac6.74 billion \u2014 up 14% on a currency-neutral basis and comfortably ahead of the \u20ac5.95 billion recorded in the same period a year earlier. The results, released on 3 August 2026, underline how far the brand has travelled under CEO Bj\u00f8rn Gulden.<\/p>\n
In his trademark plainspoken style, Gulden called the quarter “unbelievably strong,” noting that 14% growth in a volatile environment \u2014 together with operating profit of \u20ac574 million despite spending \u20ac212 million more on marketing \u2014 “underlines the current strength of both the brand and our products.”<\/p>\n
The growth was broad-based. Apparel sales jumped 35% year-on-year in the quarter, powered by demand for FIFA World Cup 2026 football kits and the latest Originals collections. Accessories rose 20%, while footwear \u2014 the brand’s historic core \u2014 grew a more modest 1%. On a currency-neutral basis, adidas posted double-digit net sales growth across Greater China (15%), North America (17%), Latin America (28%), Japan (18%) and South Korea (12%), as well as Emerging Markets (11%), with Europe up 6%.<\/p>\n
Direct-to-consumer was the standout channel. Every market, Europe included, delivered strong double-digit DTC growth, driven by increases in both own retail and e-commerce. Gross margin improved 0.8 percentage points to 52.5%, helped by full-price selling and a favourable mix, though higher freight, sourcing costs and US tariffs partly offset the gain. Operating profit rose 5% to \u20ac574 million and net income climbed 6% to \u20ac398 million, with EPS of \u20ac2.10.<\/p>\n
For the first half, currency-neutral revenue grew 14% (\u20ac1.6 billion) and reported revenue rose 10% to \u20ac13.3 billion, against an unfavourable FX impact of almost \u20ac400 million. Operating profit increased 11% to \u20ac1.28 billion, with the margin steady at 9.6%.<\/p>\n
adidas has raised its full-year outlook, now expecting currency-neutral revenue growth of 9\u201310%, up from “high single digits,” while still projecting operating profit of around \u20ac2.3 billion. Gulden struck a note of caution about the macroeconomy, promotional pressure in Europe and tariffs, but the tone was confident.<\/p>\n
The numbers matter beyond Herzogenaurach. They suggest the brand’s turnaround \u2014 built on sport credibility, retro Originals energy and smart football marketing \u2014 is durable rather than a one-quarter spike. For the broader footwear and leather-goods market, adidas’s strength is a signal that consumers will still pay full price for product they actually want.<\/p>\n
Source: World Footwear (worldfootwear.com)<\/em><\/p>\n title: \u201cadidas Posts Record \u20ac6.74 Billion Q2 as World Cup Kits and Originals Power Growth\u201d seo_description: \u201cadidas posts a record \u20ac6.74 billion Q2 revenue, up 14% currency-neutral, powered by FIFA\u2026<\/p>\n title: \u201cadidas Posts Record \u20ac6.74 Billion Q2 as World Cup Kits and Originals Power Growth\u201d seo_description: \u201cadidas posts a record \u20ac6.74 billion Q2 revenue, up 14% currency-neutral, powered by FIFA World Cup kits and Originals as it lifts its 2026 outlook.\u201d seo_tags: [\u201cadidas\u201d, \u201cQ2 2026 results\u201d, \u201cfootwear revenue\u201d, \u201cOriginals\u201d, \u201cFIFA World Cup 2026\u201d, \u201csportswear\u201d] seo_slug: \u201cadidas-record-q2-revenue-2026\u201d adidas Posts Record \u20ac6.74 Billion Q2 as World Cup Kits and Originals Power Growth adidas has delivered one of the strongest quarters in its recent history, posting a record second-quarter revenue of \u20ac6.74 billion \u2014 up 14% on a currency-neutral basis and comfortably ahead of the \u20ac5.95 billion recorded in the same period a year earlier.<\/p>\n In his trademark plainspoken style, Gulden called the quarter \u201cunbelievably strong,\u201d noting that 14% growth in a volatile environment \u2014 together with operating profit of \u20ac574 million despite spending \u20ac212 million more on marketing \u2014 \u201cunderlines the current strength of both the brand and our products.\u201d The growth was broad-based.<\/p>\n Source: World Footwear (worldfootwear.com)<\/p>\n title: \u201cadidas Posts Record \u20ac6.74 Billion Q2 as World Cup Kits and Originals Power Growth\u201d seo_description: \u201cadidas posts a record \u20ac6.74 billion Q2 revenue, up 14% currency-neutral, powered by FIFA World Cup kits and Originals as it lifts its 2026 outlook.\u201d seo_tags: [\u201cadidas\u201d, \u201cQ2 2026 results\u201d, \u201cfootwear revenue\u201d, \u201cOriginals\u201d, \u201cFIFA World Cup 2026\u201d, \u201csportswear\u201d] seo_slug: \u201cadidas-record-q2-revenue-2026\u201d adidas Posts Record \u20ac6.74 Billion Q2 as World Cup Kits and Originals Power Growth adidas has delivered one of the strongest quarters in its recent history, posting a record second-quarter revenue of \u20ac6.74 billion \u2014 up 14% on a currency-neutral basis and comfortably ahead of the \u20ac5.95 billion recorded in the same period a year earlier. The implications extend across the leather, tannery, and footwear value chain\u2014signals that buyers, suppliers, and investors should track closely.<\/p>\n title: \u201cadidas Posts Record \u20ac6.74 Billion Q2 as World Cup Kits and Originals Power Growth\u201d seo_description: \u201cadidas posts a record \u20ac6.74 billion Q2 revenue, up<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_georankopt_ai_score":66,"_georankopt_ai_analysis":null,"_georankopt_ai_recommendations":null,"_georankopt_focus_keyword":"","_georankopt_ai_last_analysis":"2026-08-16 08:26:21","footnotes":""},"categories":[4],"tags":[764,1080,1078,1079,1077,672],"class_list":["post-1147","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-adidas","tag-fifa-world-cup-2026","tag-footwear-revenue","tag-originals","tag-q2-2026-results","tag-sportswear"],"_links":{"self":[{"href":"https:\/\/www.galan.ltd\/index.php?rest_route=\/wp\/v2\/posts\/1147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.galan.ltd\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.galan.ltd\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.galan.ltd\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.galan.ltd\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1147"}],"version-history":[{"count":1,"href":"https:\/\/www.galan.ltd\/index.php?rest_route=\/wp\/v2\/posts\/1147\/revisions"}],"predecessor-version":[{"id":1420,"href":"https:\/\/www.galan.ltd\/index.php?rest_route=\/wp\/v2\/posts\/1147\/revisions\/1420"}],"wp:attachment":[{"href":"https:\/\/www.galan.ltd\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.galan.ltd\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.galan.ltd\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}TL;DR<\/h2>\n
Frequently Asked Questions<\/h2>\n
What is the key development covered in this article?<\/h3>\n
Why does this matter for the leather and footwear industry?<\/h3>\n
What should buyers, suppliers, and investors watch next?<\/h3>\n
Key Takeaways<\/h2>\n
Related Articles<\/h2>\n
\n