中文Birkenstock and Cole Bennett Unveil a Wooly Boston Clog for the Icon’s 50th
Birkenstock has teamed up with longtime collaborator Cole Bennett — founder of Lyrical Lemonade and the creative force behind music videos for everyone from Eminem to Justin Bieber — to release a limited-edition Boston Clog that is as much a love letter as a product. Launching October 1, the collaboration celebrates the Boston’s 50th anniversary with a tactile, off-white wool felt take defined by a “good luck” moon buckle.
A clog with a philosophy
Bennett, who first worked with Birkenstock in 2018 on “Birkenstories” — a series of short documentaries about real fans of the brand — describes the new Boston as exploring “imagination, transformation, and permanence.” The campaign video he directed pans across a table of white-haired characters quietly sculpting bonsai trees, including a furry yeti-like creature familiar to viewers of Bennett’s short film “Yeti Soup,” pruning a Boston Clog beside Bennett himself. The spot closes with the line “the moon favors a patient hand.”
Birkenstock frames the meditative moment as a reflection of the design’s heart: “the beauty of shaping something over time through patience, care, and intention.” It is a fitting message for a silhouette that has spent half a century slowly becoming a cultural staple rather than a flash-in-the-pan trend.
Details that tell a story
The clog pairs off-white wool felt with a soft microfiber lining and a crescent Moon Buckle in antique dark copper. Bennett says the moon buckle is his favourite detail — “it represents imagination and new beginnings” — and, in a charming aside, notes his dog is also named Moon, calling the shoe partly “a love letter to her.” He encourages buyers to trim the wool to their liking and even get the off-white a little dirty, urging wearers to give the shoes “character that feels true to you.”
That invitation to personalise is smart brand-building. In an era of pristine, unworn grails, Birkenstock is selling the opposite: a shoe meant to be lived in, marked up, and made yours. It is a philosophy the brand has always embodied, and Bennett’s creative stamp makes it feel fresh rather than preachy.
Availability and price
The Birkenstock by Cole Bennett retails for $295 and will be available at select retailers worldwide as well as on 1774.com and bycolebennett.com. To support the launch, Birkenstock is extending “Birkenstories” with a new segment on Bennett, updating a series that has previously featured a Nobel Prize–winning Stanford professor, a Royal Opera dancer, a New York karate fighter, and Bennett himself.
For Birkenstock, the collaboration is another data point in a strategy of culturally fluent partnerships that keep a heritage silhouette relevant to younger audiences. For Bennett, it is a decade-long creative crush realised. For consumers, it is a $295 invitation to slow down, trim the wool, and let a shoe become a story.
Source: Footwear Plus — “Birkenstock and Cole Bennett Launch New Boston Clog” (October 1, 2026)
